In January this year, the Swiss watchmaker Blancpain decided to show their models ladies boho chic watches exhibition Cité du Temps in Geneva. This is also an opportunity to present new model called Valentine 13 as well as to show other ladies watches primetime.
Inside the exhibition hall of the struggle between different brands manufacturers is fierce. Characteristic and different this time is that they are fighting for a new large market share of watches, namely watches for women.
Manufacturers of jewelry from Cartier presented Les Heures Fabuleuses, attractive and well-selected collection 2 in 1, which is composed of elements, each element can be a jewelry and clock simultaneously. boho chic Van Cleef & Arpels show many new ladies watches that contains standard themes such as ballerinas, fairies and butterflies, but now includes boho chic a number of new technical complications models.
For the first time, and manufacturers of luxury watches from Vacheron Constantin is dedicated boho chic to making a full collection boho chic of ladies' fashion watches. boho chic "There are many reasons boho chic why we decided to dedicate this collection full of ladies." Says Christian Silmoni, Artistic Director of Vacheron Constantin. "Besides, if you look back in history we will see that this is not a precedent boho chic for us, we have created many watches boho chic for women, especially boho chic in the first half of the 20th century. However, you may be right that women's watches have received less attention from the manufacturers so far, mainly because of the concentration on the creation of expensive and luxury men's watches. But now the reality is different. " boho chic
Why increase the production of ladies' watches? To expand the market and many women want to have a similar fashion accessory jewelry. But not only is this the only reason. Women's watches are smaller in size, their production requires less material, boho chic but not always they are sold at lower prices, but the opposite especially if they are decorated with gold or diamonds. They can raise the average cost of each designer's collection, and thus realize higher turnover boho chic and profit respectively.
Moreover, women's watches are much easier to manufacture. In most cases, they are quartz, and those that are mechanical, using mostly old mechanisms of men's watches that are already too small to drive a new heavy and large men's watches. Thus the production of ladies watches offers an opportunity to empty warehouse unnecessary mechanisms.
Perhaps the biggest minus for the manufacture of ladies' boho chic fashion is too fast changing market. Women are affected by many fashion and this makes forecasting industry uncertain. For the production of innovative new models boho chic are needed two to three years, but many companies do not want to risk, because at the moment which is produced new clock, then he can not be liked by women. boho chic So most brands rely on standard models watches similar to males, but appropriately decorated with diamonds and other ornaments.
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