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You can tell immediately when you walk in the door of the store BoConcept. A special atmosphere, warm and friendly, with proper style furniture and vendors welcome you music. Shortly after being in the store provides customers with the best water or a cup of freshly brewed coffee. A kindness that is not quite normal today! thelimited In this interview we will discover who and what you can find in this store furniture and design accessories. Mr. Olaf Slott-Petersen, why it is in Barcelona? Years ago I was studying at ESADE and I fell in the city. I always wanted to come back and live here. 3 years ago the dream came true. I worked about 17 years at the center of BoConcept thelimited in Denmark, with the responsibility to open stores in the Far East, Latin America and the Mediterranean area. After opening 200 stores had the opportunity to buy the rights to BoConcept for Barcelona and took the opportunity. thelimited After two years with the store in Av. Diagonal offered me the possibility of opening another in El Corte Inglés Diagonal too, and I did. Today I still have 2 shops and am very happy with my life here in Catalonia. How is that Danish Design is so famous and popular worldwide? thelimited Okay. There are several reasons. The main thing for me is that the Nordic design is very simple and nice. It is also practical and functional. In Denmark we are forced to live within our homes as long as cold there. This makes us very creative and we are always thinking about how we can better thelimited live in our homes. So long being at home requires us to have it very comfortable and cozy. The Nordic thelimited design is as "clean" which can be mixed with any other style you have in your house. The Danish furniture fits any home in Japan, the US or Europe without thelimited any change or adjustment. Let's talk about the story, Denmark was in 1930 the first school in the world of joinery carpenters who wanted to learn to do practical, thelimited useful and beautifully designed furniture. Does this was the beginning of what we know today com Design Nordic? Some of the most famous icons design for the house are Danish: Arne Jacobsen, Werner Panthon, and brands such as Bang & Olufsen, and many more. BoConcept born in 1993 with its first store in Paris and today has about 350 stores in more than 50 countries. thelimited In the world of furniture design, BoConcept is among the shops to visit if you're traveling. Here in Barcelona and we have 2 stores. The flagship store in Av. Diagonal thelimited 468 which has 5 years of existence and subsequently Shop in Shop space in El Corte Ingles, Diagonal opened. In both stores work with own staff who are always formed according to the regulations of BoConcept. The Training Centre BoConcept is in Denmark, with a branch in Madrid, and all vendors go through a minimum of 4 periods of training thelimited to learn the whole philosophy of the company, products, customer relations

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